You’ve heard of the wine. They say never judge a bottle of wine by its label, but in the case of 19 Crimes, the wrapping carries a unique bit of history you won’t want to miss. In a matter of seconds, the character on the label will come to life in an incredibly realistic video during which the criminal will tell his entire story and the tale of how he was exiled to Australia. It’s the Industrial Revolution, people were increasingly moving to cities, prisons were overcrowded, and petty crime was on the rise. It’s a medium-bodied wine, on the heavier side of the Pinot category, but with incredibly soft tannins. And it’s no wonder wine lovers were intrigued since the entire brand is centered on an unexpected theme – criminals. 19 Crimes Snoop Cali Red Full and dense, with strong black & blue fruit notes up front from the Petite Sirah, complemented by bright red, slightly candied fruit in the background from the Zinfandel. From swirling vortexes to grim confessions, the app brings the labels to life – and reveals the story behind every bottle. Upon conviction, British rogues, guilty of at least one of the 19 Crimes, were sentenced to live in Australia, rather than death. This lovely Australian variation on a classic Pinot provides nice smokey, spicy undertones to a wine that showcases lots of bright cherry and strawberry fruits. To review the latest version, please click here. Each bottle has a unique label with a different convict and they are interactive ! The Cabernet Sauvignon is a delicious, easy-to-drink, full-bodied red with all the classic juiciness and dark red fruit flavors you expect in a good Cabernet. Here is a brand that anyone can enjoy and appreciate, that allows fans to interact with their bottles on a personal level, and that brings forth the cultural significance of the region it represents. It is a label associated with the experience of being accused and being sent to work camps from England. These convicts, guilty of at least one of the 19 crimes, were sentenced to live in Australia rather than be put to death. Learn how to be a Gentleman with tips from Dr.Henry Lindeman. Answer: As you know, Australia was colonized by English convicts who after committing a crime were sent to Australia as a way of “punishment”, rather than death. 19 crimes turned convicts into colonists. Similarly, the red blend is a delicious highlight of Australia’s best grapes, and while 19 Crimes has released three other variations on the blend, the original is regarded as the best among loyal fans. The men (and women) adorning the 19 Crimes labels were punished to “transportation” at the start of 1783 for committing at least one of the 19 crimes. It pairs well with anything from steak to chocolate cake but can stand on its own as well. As a value brand, it is also to be expected that this wine is not going to be extremely complex, or necessarily impressive to well-tuned palettes. Read our Cookie Policy, or Manage Your Cookie Preferences to learn more. Though this is a California brand through and through, all the wine in the collection is sourced from Australia, a wonderfully diverse climate for producing some of the most flavorful wine in the world. 19 Crimes Red Blend Good value for money. He was perhaps best known for his daring escape attempt, in which he took to the waters off Australia in a tiny rowboat during a raging typhoon. Simply download the 19 Crimes app through the App Store or Google Play, and use the built-in camera to point your phone at the wine label. Save my name, email, and website in this browser for the next time I comment. Join our gang and earn points towards VIP rewards, like 19 Crimes swag and exclusive experiences. A true fan of the brand will want to collect each bottle to appreciate each story living on through the wine. Choose from contactless Same Day Delivery, Drive Up and more. It is an Australian wine and imported to the U.S. in Napa Valley. On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! An Entrant may then use the Living Wine Labels app on his/her smartphone to scan the label of any 750ml or 187ml bottle (bottle is part of a 4-pack (4x187ml)) of 19 Crimes product, follow the instructions to experience the story of 19 Crimes and access the Sweepstakes by clicking on the Sweepstakes banner image, and Beginning in 1783, Britain employed this method of sentencing whereby criminals were shipped off to Australia and forced to start over in a desolate, new country. It’s a wonderful opportunity to try some new flavors, and explore grape varieties from the diverse landscapes of Australia. It’s an homage to Australia’s Rum Rebellion of 1808 and a unique little taste of history. Made from Shiraz/Syrah. Pair it with dessert or serve as an aperitif with bacon-wrapped dates and other sweet appetizers. For something special, splurge on The Warden, the most complex and unique of all the 19 Crimes wine. They went from criminal to colonist, and their tales of survival are astounding. Punishment by Transportation. She works in marketing for government travel during the day, and at night writes for various travel and food sites as well as her own blog. Red Blend, Cabernet Sauvignon, Shiraz, Chardonnay. The brand relies heavily on the clever marketing tactics of its augmented reality app and collectible corks to drive sales, and it certainly allows their bottles to stand out on the shelf. Discover augmented reality experiences from 19 Crimes, and many more of your favorite wines. It’s a wine that can stand on its own, with a lovely sweet finish that will even appeal to fans of drier reds. Introduced in 2012, 19 Crimes became the newest member of the Treasury Wine Estates portfolio, quickly accelerating into a world-wide phenomenon. 19 Crimes is an Australian wine brand established in 2012 by … 19 Crimes are amongst the many brands sourcing top quality grapes from Australia, and the unique blends featured in the line highlight the best of the best. 19 Crimes illustrate the true story of some of this criminals who became colonists for a new culture in the Australian territory, which means that each of the characters featured in the bottles were real. The newer additions to the 19 Crimes line are composed of some classics, like a rich Shiraz, and a few unique surprises, like the rum-aged red. This happened in 1788 and the prisoners who made it to shore pioneered a new country and new lives. Shop Target for 19 Crimes Wine you will love at great low prices. The unique, interactive element of the products was a huge hit, particularly among the millennial market. 19 Crimes. Obviously this is well beyond the 19 established by the wine brand. Answer: If you are looking to try the 19 Crimes, but you prefer a sweeter profile when it comes to wine, the 2016 19 Crimes Red Blend with its jammy and berry hints must be your choice. Meet the Living Wine Labels app and watch as your favorite wines come to life through Augmented Reality Listen to history's most interesting Convicts and Rebels share their stories behind the 19 Crimes, interact with the Warden, and defend yourself in a trial with the Magistrate to prove your innocence. Meet Living Wine Labels, an updated version of the 19 Crimes app. This particular variation is aged in rum barrels for 30 days, giving the wine a sticky sweetness on the finish, and lovely vanilla aromas. It’s meant to exude all the richness of a good Shiraz, with fruit-forward notes of blackberry and cherry. It’s a wonderful aperitif or accent to bold, spicy food. With the legacy of an enormously successful parent company looming overhead, 19 Crimes entered the market as a near-instant success. The age of talking labels is officially here! Charitable Donations and Product Discounts FAQs. As one might expect, this wine is also quite high in alcohol, giving it a punchy, liquor flavor that cuts the rich sweetness. app on his/her smartphone. Many of the criminals died at sea, but those who survived helped to create a new community and culture in Australia. If you’re looking for an affordable, easy-to-drink, fun bottle of wine, this is the brand for you.