The same pattern repeats for purchase influence: last year’s ads inspired 42% of viewers to say they were willing to make a purchase off the back of the ads, up from the previous year’s 38%, but down from 2016’s 47%.What Super Bowl 53 ads did have going for them was humor. The official audience for Super Bowl LIV landed at 102 million. The official audience for Super Bowl LIV landed at 102 million. Sorry, your blog cannot share posts by email. Post was not sent - check your email addresses! Its For advertisers looking to get a laugh, shorter ads seem to be the way to go. Hell probably half of Kansas City was at their watch event would took up a good portion of viewers per house. An entire country can’t just shut down for 4 hours.Without the Patriots there it’s just not a Super Bowl…Dominant social experience of our time has been Slayer. The following list highlights top advertising brands across various metrics – with sources and links provided. Dudes.Are we counting homeless, bums, kinder, old old, and people who are working service jobs to keep the world running i.e. You try to raise em right….where have I gone wrong? The Super Bowl is noted for its enduring ratings. Instead, women (20%) are more excited about the commercials than men (13%), And, although some 29% share of women say they don’t watch the Super Bowl, 14% think the halftime show is most important (versus 7% of men).For Super Bowl 52 (2018), brand recall looked to be on the rise, as Unruly reported that more than three-quarters of viewers could correctly identify the brands behind the ads. The average TV audience for the Super Bowl has been dropping. Still, Super Bowl audiences have been shrinking every season since the all-time high of 2015 (114.4 million viewers) and the NFL would like to cap its 100th year celebration on a high note. And, once again this year the most popular spending area, for 80% of viewers, will be food and beverages, with team apparel and accessories being a distant second (11%).Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 million, per the latest From start to finish, Super Bowl 53 had a total ad time of 49 minutes and 31 seconds. Which remains stunning given that the Super Bowl feels like the dominant social experience of our time, with everyone watching it primarily to avoid missing out on that thing that everyone will be discussing the next day.”The best commercial of the bunch was the dog in the commercial who was treat for his illness and survived.Makes sense. Citing data from Adobe Analytics, this is a 30% gain in streaming audience compared to 2019, which had a live stream audience of 2.6 million. taco bell and 5-0?Earth to the football world: Football isn’t everything! The majority of the top Super Bowl ads in 2019 for each of these categories were 30 seconds. Following that list is another with more audience-focused data. Citing data from Adobe Analytics, this is a 30% gain in streaming audience compared to 2019, which had a live stream audience of 2.6 million. As in previous years, it’s worth noting that there’s no clear-cut winner by way of the following metrics – some seemed to do better in some areas than others…This year more than two-thirds (69%) of homes with TVs in use on Super Bowl Sunday were tuned into the Super Bowl telecast. Preliminary estimates Fox Sports streamed the Super Bowl to an average-minute audience of 3.4 million. I have almost 12 years to get the oldest on track. That number isn’t so alarming.Seeing with the amount of people that watched it at sports bars, or parties/watch events that number is pretty good. And we’re partying like it’s 1970 here in Kansas City! For Super Bowl 53, The percentage of viewers willing to share Super Bowl ads appears to be static: 38% indicated that they would share 2019’s Super Bowl ads, which compares to 37% who said they would do so in 2018 and 40% in 2016.Just like with shareability, there were mixed results when it came to viewers being inspired to find out more about a brand after viewing ads.

Ace Metrix echoes the emphasis put on humor in Super Bowl ads. Out of 5 people in my household, three would rather play princess dress up then watch football. This is about 2 minutes less than in 2018, yet the number of spots rose to 91 in 2019 compared to 86 in 2018.Super Bowl ad revenue reached its highest point of $498 million in 2017, and hasn’t been able to match that in the couple of years since ($411 million in 2018; $412 million last year).

The total audience, given that people watch the game at parties, was a lot higher.The survey concluded that the Super Bowl generated 35-40 percent more viewers per house hold than the regular season and playoffs.Still, that remains less than half of the entire American population of nearly 330 million. In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, and draws substantially higher ratings than other sports events, including the NBA Finals and World Series.

Super Bowl Commercials 2020: Audience Reactions and Analysis. And it’s clearCheck this box to agree to receiving communications from our Sponsors, where applicable, as per our We use cookies to ensure that we give you the best experience on our website. !If you take into account how many watch at an event instead of their home or even go to a friend’s house for a party.